Web3, blockchain technology, NFTs, tokens, and cryptocurrencies, these are all popular buzz words to many across our world. Most don't completely understand what they mean or how they work. Well, that's okay, because what matters more is how these new technologies are revolutionizing the way we live our lives. So let's start there. How is Web 3.0 improving our online digital experiences and ultimately our lives?

Let's look at how the internet evolved. Web 1.0 was very simple compared to the internet of today. It was more basic, structured, and very low on content creation from its users. This is likely because the first version of the internet was used by the US military. It then went on to become a network of networks so scientists could communicate and collaborate. Eventually, the Internet became available to the public.

Initially, Web 1.0 was used as a resource for learning. Thus, interactivity was very low compared to the Internet of now. To change focus to communication, Web 2.0 went much further. This space was more inclined on inviting the masses. Web 2.0 created a space where users could upload images and video content. Hence, while Web 1.0 was more a space for media companies, Web 2.0 put the limelight on human interaction.

So came the rise of online social spaces which eventually opened the doors to social media. With this massive influx of users flooding into the space, there came many opportunities as well as challenges. Web 2.0 eventually became a commercial lot where corporations connected with their audience. It also became a huge marketplace for content creators, artists, and entrepreneurs. Everyone found a way to make a profit from a new booming economy.

With all these monetary success stories, it was only inevitable that scammers found a way into the system. This is one of the biggest drawbacks of Web 2.0. Lack of privacy, security, and accountability led to many users getting scammed. These stories include identity theft, catfishing tales, ponzi schemes, cases of blackmail, and much more. This, among others, is the very reason why Web3 is on the rise.

Web 3.0 offers a trifecta of solutions. The first being security. The fact that Web 3.0 runs on the blockchain means that it is highly secured. Every user on Web3 has the chance to keep their identity a secret thanks to the cryptographic nature of blockchain technology. Another perk comes in the form of tracked ownership. The blockchain tracks every move made by users on the network. So every piece of content created or shared on Web 3.0 can be tracked. However, it will still give users anonymity, thus, delivering a transparent yet private experience.

Web 2.0 gave average users the chance to launch their own brands, products, and businesses. Unfortunately, every creator usually has to share their profits with the middleman, which is, the platform they are running their business. In the realm of Web 3.0, there is no middleman. Content creators can share their content directly with other users. It is a two-way source of communication where users can interact directly as well. Every user on Web3 can send tokens to buy, sell, trade, or tip other users.

This is the future that Pop wants to bring to everyone in the online world. Pop will help Web2 users ease into the new age of the digital future. Web3 can be easy to use if one simply finds the right gateway. Pop is a secure platform driven by unique NFTs for anonymous digital identity and credible online content ownership.

Active users on Pop will earn rewards and can even gain governance power. By becoming active members of the Pop community, users can build their future on Pop together. They get to decide what changes to make, what features should come next, what works and what doesn't. Overall, they will forge the ownership economy on Pop.

The Pop philosophy is centered around putting the user in the middle. After all, Pop believes that users should have a say in what their future should look like, especially when it is their content that helps create it. Unlike Web2 spaces where user data and content is stored in the vault of a platform, Web3 lets its users own and control what happens to their content and personal data.

If you're ready to experience this free state of content freedom and leverage content freedom on the Pop Ecosystem, get started by exploring the Pop Universe! Register now to become an early bird alpha-tester for Pop and you can be one of the first to gain your very own unique personalized NFT.

Also, feel free to explore our blog to discover more about Pop's lore and NFTs.